TY - JOUR
T1 - Why DO citizens engage in government social media accounts during COVID-19 pandemic?
T2 - a comparative study
AU - Islam, Tahir
AU - Meng, Hu
AU - Pitafi, Abdul Hameed
AU - Zafar, Abaid Ullah
AU - Sheikh, Zaryab
AU - Liang, Xiaobei
AU - Mubarik, Muhammad Shujaat
N1 - Funding Information:
This project is funded by the National Social Science Fund of China grant # 20AZD059.
Publisher Copyright:
© 2021 Elsevier Ltd
PY - 2021/9
Y1 - 2021/9
N2 - The worldwide COVID-19 outbreak that crushed the global economy and healthcare increased the public willingness to acquire more information and enthusiasm to engage online among billions of users through social networks. As more towns, cities, and regions turn to lockdown, government social media accounts (GSMAs) develop as a trustworthy source to obtain information about the COVID-19 pandemic. Thus, investigating the determinants and consequences of citizens' participation behavior on GSMAs is essential. Drawing on the self-determination theory (SDT) and civic volunteer model (CVM), we examine the influence of motivational factors (i.e., intrinsic extrinsic) on citizens' participation behavior on GSMAs, which leads to online civic behavior. Comparative research between China and Pakistan is carried out using data collected through an online survey. This study shows that information-seeking, political benefits, self-development, altruism, and perceived reciprocity are the critical antecedents of citizens' participatory behavior on GSMAs in both countries, resulting in online civic behavior. Furthermore, moderating results reveal that perceived connectivity moderates the relationship between certain motivational factors (intrinsic and extrinsic) and citizens' participatory behavior on GSMAs, whereas trust in government moderates the relationship between participatory behavior on GSMAs and online civic behavior during COVID-19. Theoretical and managerial implications are discussed in detail.
AB - The worldwide COVID-19 outbreak that crushed the global economy and healthcare increased the public willingness to acquire more information and enthusiasm to engage online among billions of users through social networks. As more towns, cities, and regions turn to lockdown, government social media accounts (GSMAs) develop as a trustworthy source to obtain information about the COVID-19 pandemic. Thus, investigating the determinants and consequences of citizens' participation behavior on GSMAs is essential. Drawing on the self-determination theory (SDT) and civic volunteer model (CVM), we examine the influence of motivational factors (i.e., intrinsic extrinsic) on citizens' participation behavior on GSMAs, which leads to online civic behavior. Comparative research between China and Pakistan is carried out using data collected through an online survey. This study shows that information-seeking, political benefits, self-development, altruism, and perceived reciprocity are the critical antecedents of citizens' participatory behavior on GSMAs in both countries, resulting in online civic behavior. Furthermore, moderating results reveal that perceived connectivity moderates the relationship between certain motivational factors (intrinsic and extrinsic) and citizens' participatory behavior on GSMAs, whereas trust in government moderates the relationship between participatory behavior on GSMAs and online civic behavior during COVID-19. Theoretical and managerial implications are discussed in detail.
KW - Citizens Participatory Behavior on GSMAs
KW - Extrinsic factor
KW - Intrinsic Factor
KW - Online Civic Behavior
KW - Trust in Government
UR - http://www.scopus.com/inward/record.url?scp=85105276551&partnerID=8YFLogxK
U2 - 10.1016/j.tele.2021.101619
DO - 10.1016/j.tele.2021.101619
M3 - Article
AN - SCOPUS:85105276551
SN - 0736-5853
VL - 62
JO - Telematics and Informatics
JF - Telematics and Informatics
M1 - 101619
ER -