The Character-Oriented Franchise: promotion and exploitation of pre-sold characters in American film, 1913-1950

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationCultural Borrowings
    Subtitle of host publicationAppropriation, Reworking, Transformation
    EditorsIain Robert Smith
    PublisherDepartment of Cultural, Media and Visual Studies, University of Nottingham
    Pages34-55
    ISBN (Print)978-0-9564641-0-1
    Publication statusPublished - 2009

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