Shaping brand loyalty through social media influencers: the mediating role of follower engagement and social attractiveness

Keyphrases

• Brand Loyalty 100%
• Convenience Sampling 50%
• Mediating Role 100%
• Modeling Techniques 50%
• Moderating Influence 50%
• Parasocial Relationships 50%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 50%
• PLS-4 50%
• Quantitative Research Methodology 50%
• Sampling Methods 50%
• SmartPLS 50%
• Social Attractiveness 100%
• Social Media Influencers 100%

Psychology

• Social Attractiveness 100%