Rethink the Way of Conducting Research: It is Time to Change to the Artificial Intelligence Era for Reliable Outcomes

Technological advancements have occurred over the last decade. Many of these advancements became an essential part of academic and scientific work. ChatGPT represents a significant advancement in the digital age that may have revolutionised changes inside and outside the academic society. This conceptual paper aims to discuss the role of ChatGPT in changing our view of the effective way of conducting research. This conceptual paper projects a future reform in research structure using “Advanced” ChatGPT and demonstrates critical changes that will influence the research structure using a step-by-step approach. This conceptual study demonstrates the transformative potential of “Advanced” ChatGPT in addressing entrenched research challenges, offering time-saving solutions, and delivering high-quality outcomes. Unlocking the full potential of this AI can significantly bolster research endeavours. This conceptual study stands among the pioneering papers emphasizing the critical need to revolutionize conventional research methodologies through the integration of artificial intelligence technologies. A major contribution of this conceptual paper is its overview of the research and development efforts that have been endeavoured in the field and the potential advantages and disadvantages of using ChatGPT.