Processing fluency effects: Can the content and presentation of participant information sheets influence recruitment and participation for an antenatal intervention?

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)391-394
Number of pages4
JournalJournal of Patient Education and Counselling
Issue number3
Publication statusPublished - Mar 2015
Externally publishedYes
Objective: To assess the extent to which the title and font of participant information sheets (PISs) can influence pregnant women's and trainee midwives’ perceptions of an antenatal intervention.
Methods: Pregnant women (n = 35) and trainee midwives (n = 36) were randomly presented with one of four PISs where the title and font of the PIS had been manipulated to create four experimental conditions (i.e., Double Fluent; Double Awkward; Fluent Title-Awkward Font; Awkward Title-Fluent Font). After reading the PIS, participants rated their perceptions of the intervention (i.e., Attractiveness, Complexity, Expected Risk, Required Effort) using five-point Likert scales.
Results: A 4 × 2 factorial multivariate analysis of variance revealed that pregnant women rated the Double Awkward condition as significantly more complex than the Double Fluent (p = .024) and Awkward Title-Fluent Font (p = .021) conditions.
Conclusion: Font influenced pregnant women's ratings of intervention complexity.
Practice implications: Results have implications for ethical recruitment, and in turn, the optimisation of corresponding interventions.

    Research areas

  • Cognitive processes, intervention studies, judgement, participant recruitment, professional standards, research ethics

External organisations

  • University of Manchester
  • Leeds Beckett University

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