Mapping online App hate: determinants and consequences

Tahir Islam, Jingjing Li, Ahsan Ali, Liang Xiaobei, Zaryab Sheikh, Abaid Ullah Zafar

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)


According to Lee's emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee's brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.

Original languageEnglish
Article number101401
JournalTelematics and Informatics
Publication statusPublished - Aug 2020
Externally publishedYes


  • App Hate
  • App Switching Behavior
  • Deficit Value Avoidance
  • Negative Word of Mouth
  • Relationship Quality Avoidance Moral Avoidance
  • Symbolic Avoidance


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