Mapping online App hate: determinants and consequences

Tahir Islam; Jingjing Li; Ahsan Ali; Liang Xiaobei; Zaryab Sheikh; Abaid Ullah Zafar

doi:10.1016/j.tele.2020.101401

Mapping online App hate: determinants and consequences

Tahir Islam, Jingjing Li, Ahsan Ali, Liang Xiaobei, Zaryab Sheikh, Abaid Ullah Zafar

Research output: Contribution to journal › Article › peer-review

35 Citations (Scopus)

Abstract

According to Lee's emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee's brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.

Original language	English
Article number	101401
Journal	Telematics and Informatics
Volume	51
DOIs	https://doi.org/10.1016/j.tele.2020.101401
Publication status	Published - Aug 2020
Externally published	Yes

Keywords

App Hate
App Switching Behavior
Deficit Value Avoidance
Negative Word of Mouth
Relationship Quality Avoidance Moral Avoidance
Symbolic Avoidance

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title = "Mapping online App hate: determinants and consequences",

abstract = "According to Lee's emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee's brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.",

keywords = "App Hate, App Switching Behavior, Deficit Value Avoidance, Negative Word of Mouth, Relationship Quality Avoidance Moral Avoidance, Symbolic Avoidance",

author = "Tahir Islam and Jingjing Li and Ahsan Ali and Liang Xiaobei and Zaryab Sheikh and Zafar, {Abaid Ullah}",

note = "Funding Information: This work was supported by the Humanities and Social Science of Ministry of Education Planning Fund under Grant # 17YJA6300050 . Publisher Copyright: {\textcopyright} 2020 Elsevier Ltd",

year = "2020",

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AU - Islam, Tahir

AU - Li, Jingjing

AU - Ali, Ahsan

AU - Xiaobei, Liang

AU - Sheikh, Zaryab

AU - Zafar, Abaid Ullah

PY - 2020/8

Y1 - 2020/8

N2 - According to Lee's emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee's brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.

AB - According to Lee's emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee's brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.

KW - App Hate

KW - App Switching Behavior

KW - Deficit Value Avoidance

KW - Negative Word of Mouth

KW - Relationship Quality Avoidance Moral Avoidance

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Mapping online App hate: determinants and consequences

Abstract

Keywords

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