Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory

Marco Bardus; Philip Di Salvo

Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory

Marco Bardus, Philip Di Salvo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategic Communication for Non-Profit Organisations
Subtitle of host publication	challenges and Alternative Approaches
Editors	Gisela Goncalves , Ana Duarte Melo, Evandro Oliveira
Place of Publication	Wilmington
Publisher	Vernon Press
Chapter	13
Pages	267-293
Number of pages	27
ISBN (Print)	9781622731947
Publication status	Published - 2016
Externally published	Yes

Publication series

Name	Vernon Press Series in Communication

Cite this

Bardus, M., & Di Salvo, P. (2016). Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory. In G. Goncalves , A. Duarte Melo, & E. Oliveira (Eds.), Strategic Communication for Non-Profit Organisations: challenges and Alternative Approaches (pp. 267-293). (Vernon Press Series in Communication). Vernon Press.

Bardus, Marco ; Di Salvo, Philip. / Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory. Strategic Communication for Non-Profit Organisations: challenges and Alternative Approaches. editor / Gisela Goncalves ; Ana Duarte Melo ; Evandro Oliveira. Wilmington : Vernon Press, 2016. pp. 267-293 (Vernon Press Series in Communication).

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author = "Marco Bardus and {Di Salvo}, Philip",

year = "2016",

language = "English",

isbn = "9781622731947",

series = "Vernon Press Series in Communication",

publisher = "Vernon Press",

pages = "267--293",

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booktitle = "Strategic Communication for Non-Profit Organisations",

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Bardus, M & Di Salvo, P 2016, Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory. in G Goncalves , A Duarte Melo & E Oliveira (eds), Strategic Communication for Non-Profit Organisations: challenges and Alternative Approaches. Vernon Press Series in Communication, Vernon Press, Wilmington, pp. 267-293.

Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory. / Bardus, Marco; Di Salvo, Philip.

Strategic Communication for Non-Profit Organisations: challenges and Alternative Approaches. ed. / Gisela Goncalves ; Ana Duarte Melo; Evandro Oliveira. Wilmington : Vernon Press, 2016. p. 267-293 (Vernon Press Series in Communication).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory

AU - Bardus, Marco

AU - Di Salvo, Philip

PY - 2016

Y1 - 2016

M3 - Chapter

SN - 9781622731947

T3 - Vernon Press Series in Communication

SP - 267

EP - 293

BT - Strategic Communication for Non-Profit Organisations

A2 - Goncalves , Gisela

A2 - Duarte Melo, Ana

A2 - Oliveira, Evandro

PB - Vernon Press

CY - Wilmington

ER -

Bardus M, Di Salvo P. Leveraging the power of social media to enhance internal and external communication: A case study from the European Journalism Observatory. In Goncalves G, Duarte Melo A, Oliveira E, editors, Strategic Communication for Non-Profit Organisations: challenges and Alternative Approaches. Wilmington: Vernon Press. 2016. p. 267-293. (Vernon Press Series in Communication).