Fundamental competencies in social marketing

Marco Bardus, Philip Holden

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Palgrave Encyclopedia of Social Marketing
EditorsChahid Fourali, Jeff French
PublisherPalgrave Macmillan Ltd.
DOIs
Publication statusPublished - 2 Mar 2022

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