Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen

doi:10.4018/978-1-7998-5345-9.ch046

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

Original language	English
Title of host publication	Research Anthology on Business and Technical Education in the Information Era
Editors	Information Resources Management Association
Place of Publication	Hershey, PA, USA
Publisher	IGI Global
Chapter	46
Pages	832-856
Number of pages	25
ISBN (Electronic)	9781799853466
ISBN (Print)	9781799853459
DOIs	https://doi.org/10.4018/978-1-7998-5345-9.ch046
Publication status	Published - 8 Jan 2021
Externally published	Yes

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Cite this

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2021). Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. In I. R. M. Association (Ed.), Research Anthology on Business and Technical Education in the Information Era (pp. 832-856). IGI Global. https://doi.org/10.4018/978-1-7998-5345-9.ch046

Bardus, Marco ; Domegan, Christine T. ; Suggs, L. Suzanne et al. / Engaging students and communities through service learning and community-academia partnerships : lessons from social marketing education. Research Anthology on Business and Technical Education in the Information Era. editor / Information Resources Management Association. Hershey, PA, USA : IGI Global, 2021. pp. 832-856

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Bardus, M, Domegan, CT, Suggs, LS & Mikkelsen, BE 2021, Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. in IRM Association (ed.), Research Anthology on Business and Technical Education in the Information Era. IGI Global, Hershey, PA, USA, pp. 832-856. https://doi.org/10.4018/978-1-7998-5345-9.ch046

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne et al.
Research Anthology on Business and Technical Education in the Information Era. ed. / Information Resources Management Association. Hershey, PA, USA: IGI Global, 2021. p. 832-856.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Engaging students and communities through service learning and community-academia partnerships

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AU - Mikkelsen, Bent Egberg

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AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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SN - 9781799853459

SP - 832

EP - 856

BT - Research Anthology on Business and Technical Education in the Information Era

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PB - IGI Global

CY - Hershey, PA, USA

ER -

Bardus M, Domegan CT, Suggs LS, Mikkelsen BE. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. In Association IRM, editor, Research Anthology on Business and Technical Education in the Information Era. Hershey, PA, USA: IGI Global. 2021. p. 832-856 doi: 10.4018/978-1-7998-5345-9.ch046

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

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