Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

Marco Bardus; Christine Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen

doi:10.4018/978-1-5225-6295-5.ch008

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

Marco Bardus, Christine Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

In this chapter the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues, i.e. waste minimization (Lebanon), food consumption (Denmark), and intellectual disability (Ireland), water consumption and plastic waste reduction (Switzerland). This chapter stems from discussions generated during a thematic workshop the authors organised at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

Original language	English
Title of host publication	Evaluating the gaps and intersections between marketing education and the marketing profession
Editors	Margarida M. Pinheiro, Ana Estima, Susana Marques
Place of Publication	Hershey, PA
Publisher	IGI Global
Chapter	8
Pages	84-116
Number of pages	33
ISBN (Electronic)	9781522562962
ISBN (Print)	9781522562955, 9781522586913
DOIs	https://doi.org/10.4018/978-1-5225-6295-5.ch008
Publication status	Published - Nov 2018
Externally published	Yes

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Bardus, M., Domegan, C., Suggs, L. S., & Mikkelsen, B. E. (2018). Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. In M. M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the gaps and intersections between marketing education and the marketing profession (pp. 84-116). IGI Global. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Bardus, Marco ; Domegan, Christine ; Suggs, L. Suzanne et al. / Engaging students and communities through service learning and community-academia partnerships : lessons from social marketing education. Evaluating the gaps and intersections between marketing education and the marketing profession. editor / Margarida M. Pinheiro ; Ana Estima ; Susana Marques. Hershey, PA : IGI Global, 2018. pp. 84-116

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author = "Marco Bardus and Christine Domegan and Suggs, {L. Suzanne} and Mikkelsen, {Bent Egberg}",

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Bardus, M, Domegan, C, Suggs, LS & Mikkelsen, BE 2018, Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. in MM Pinheiro, A Estima & S Marques (eds), Evaluating the gaps and intersections between marketing education and the marketing profession. IGI Global, Hershey, PA, pp. 84-116. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. / Bardus, Marco; Domegan, Christine; Suggs, L. Suzanne et al.
Evaluating the gaps and intersections between marketing education and the marketing profession. ed. / Margarida M. Pinheiro; Ana Estima; Susana Marques. Hershey, PA: IGI Global, 2018. p. 84-116.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Engaging students and communities through service learning and community-academia partnerships

T2 - lessons from social marketing education

AU - Bardus, Marco

AU - Domegan, Christine

AU - Suggs, L. Suzanne

AU - Mikkelsen, Bent Egberg

PY - 2018/11

Y1 - 2018/11

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AB - In this chapter the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues, i.e. waste minimization (Lebanon), food consumption (Denmark), and intellectual disability (Ireland), water consumption and plastic waste reduction (Switzerland). This chapter stems from discussions generated during a thematic workshop the authors organised at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

U2 - 10.4018/978-1-5225-6295-5.ch008

DO - 10.4018/978-1-5225-6295-5.ch008

M3 - Chapter

SN - 9781522562955

SN - 9781522586913

SP - 84

EP - 116

BT - Evaluating the gaps and intersections between marketing education and the marketing profession

A2 - Pinheiro, Margarida M.

A2 - Estima, Ana

A2 - Marques, Susana

PB - IGI Global

CY - Hershey, PA

ER -

Bardus M, Domegan C, Suggs LS, Mikkelsen BE. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education. In Pinheiro MM, Estima A, Marques S, editors, Evaluating the gaps and intersections between marketing education and the marketing profession. Hershey, PA: IGI Global. 2018. p. 84-116 doi: 10.4018/978-1-5225-6295-5.ch008

Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education

Abstract

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