In this chapter the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues, i.e. waste minimization (Lebanon), food consumption (Denmark), and intellectual disability (Ireland), water consumption and plastic waste reduction (Switzerland). This chapter stems from discussions generated during a thematic workshop the authors organised at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
|Title of host publication||Evaluating the gaps and intersections between marketing education and the marketing profession|
|Editors||Margarida M. Pinheiro, Ana Estima, Susana Marques|
|Place of Publication||Hershey, PA|
|Number of pages||33|
|ISBN (Print)||9781522562955, 9781522586913|
|Publication status||Published - Nov 2018|