Disney+: legacy media strikes back

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publication Television by stream
    Subtitle of host publicationEssays on marketing, content and audience worldwide
    EditorsChristina Adamou, Sotiris Petridis
    Place of Publication Jefferson, North Carolina
    PublisherMcFarland
    Pages111
    Number of pages132
    ISBN (Electronic)9781476648330
    ISBN (Print)9781476685915
    Publication statusPublished - 29 May 2023

    Keywords

    • Disney+
    • Streaming
    • Exclusive
    • Original
    • Branded Studio
    • Direct to Consumer
    • Franchise

    Cite this