Disney+: legacy media strikes back

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publication Television by stream
Subtitle of host publicationEssays on marketing, content and audience worldwide
EditorsChristina Adamou, Sotiris Petridis
Place of Publication Jefferson, North Carolina
PublisherMcFarland
Pages111
Number of pages132
ISBN (Electronic)9781476648330
ISBN (Print)9781476685915
Publication statusPublished - 29 May 2023

Keywords

  • Disney+
  • Streaming
  • Exclusive
  • Original
  • Branded Studio
  • Direct to Consumer
  • Franchise

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