Disney+ as a platform for franchise expansion

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe cultural legacy of Disney
    Subtitle of host publicationa century of magic
    EditorsRobyn Muir, Rebecca Rowe, Hannah Helm, Emily Aguiló-Pérez
    PublisherRowman & Littlefield
    Chapter3
    ISBN (Electronic)9781666949179
    ISBN (Print)9781666949162
    Publication statusPublished - 15 Aug 2024

    Publication series

    NameStudies in Disney and Culture

    Keywords

    • Disney
    • Disney+
    • Franchise
    • franchise intertextuality
    • subscription video on demand

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