Disney+ as a platform for franchise expansion

Jason Scott

Disney+ as a platform for franchise expansion

School of Digital and Screen Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The cultural legacy of Disney
Subtitle of host publication	a century of magic
Editors	Robyn Muir, Rebecca Rowe, Hannah Helm, Emily Aguiló-Pérez
Publisher	Rowman & Littlefield
Chapter	3
ISBN (Electronic)	9781666949179
ISBN (Print)	9781666949162
Publication status	Published - 15 Aug 2024

Publication series

Name	Studies in Disney and Culture

Keywords

Disney
Disney+
Franchise
franchise intertextuality
subscription video on demand

Cite this

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ER -

Disney+ as a platform for franchise expansion

Publication series

Keywords

Other files and links

Cite this