Determinants of compulsive buying behavior among young adults: the mediating role of materialism

Tahir Islam, Jiuchang Wei, Zaryab Sheikh, Zahid Hameed, Rauf I. Azam

Research output: Contribution to journalArticlepeer-review

61 Citations (Scopus)

Abstract

This research seeks to determine what makes young adults materialistic. The study examines the mediating role of materialism between the contextual factors and compulsive buying. Data was gathered from 219 Pakistani undergraduate university students. Partial Least Square (PLS) technique was used to analyze the data. The study confirms the intuition that more materialistic young adults are more likely to be involved in compulsive buying than are less materialistic young adults. The results were similar with the previous literature conducted in the western culture, indicating that also applies in a modern Islamic society. The findings of the study reveal that materialism mediated the relationship between certain sociological factors (i.e., group, media Celebrity endorsement, and TV advertisement) and compulsive buying. The study highlights the importance of understanding young adults' materialistic attitudes and consumption decisions and provides key knowledge for researchers, policymakers, and managers of leading brands.

Original languageEnglish
Pages (from-to)117-130
Number of pages14
JournalJournal of Adolescence
Volume61
Issue number1
DOIs
Publication statusPublished - Dec 2017
Externally publishedYes

Keywords

  • Compulsive behavior
  • Materialism
  • Media celebrity endorsement
  • Peer group
  • TV advertisement

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