Correspondence analysis of genre preferences in UK film audiences

Nick Redfern

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    Abstract

    I analyze the genre preferences of UK film audiences, applying correspondence analysis to data produced for the BFI’s report Opening Our Eyes on the cultural contribution of film. Although there is a weak correlation between the interactively coded variable ‘gender-age’ and genre, I identify clear patterns of genre preferences that extend the original interpretation of this data showing how viewer’s preferences for different genres are associated with their gender and their age.
    Original languageEnglish
    Pages (from-to)45-55
    Number of pages10
    JournalParticipations: journal of audience and reception studies
    Volume9
    Issue number2
    Publication statusPublished - 2012

    Keywords

    • Correspondence analysis
    • British cinema
    • Film audiences
    • Genre

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