Abstract
I analyze the genre preferences of UK film audiences, applying correspondence analysis to data produced for the BFI’s report Opening Our Eyes on the cultural contribution of film. Although there is a weak correlation between the interactively coded variable ‘gender-age’ and genre, I identify clear patterns of genre preferences that extend the original interpretation of this data showing how viewer’s preferences for different genres are associated with their gender and their age.
| Original language | English |
|---|---|
| Pages (from-to) | 45-55 |
| Number of pages | 10 |
| Journal | Participations: journal of audience and reception studies |
| Volume | 9 |
| Issue number | 2 |
| Publication status | Published - 2012 |
Keywords
- Correspondence analysis
- British cinema
- Film audiences
- Genre