I analyze the genre preferences of UK film audiences, applying correspondence analysis to data produced for the BFI’s report Opening Our Eyes on the cultural contribution of film. Although there is a weak correlation between the interactively coded variable ‘gender-age’ and genre, I identify clear patterns of genre preferences that extend the original interpretation of this data showing how viewer’s preferences for different genres are associated with their gender and their age.
|Number of pages||10|
|Journal||Participations: journal of audience and reception studies|
|Publication status||Published - 2012|
- Correspondence analysis
- British cinema
- Film audiences