Corporate social responsibility and employee pro-environmental behaviors: the role of perceived organizational support and organizational pride

Zahid Hameed, Ikram Ullah Khan, Tahir Islam, Zaryab Sheikh, Safeer Ullah Khan

Research output: Contribution to journalArticlepeer-review

55 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to extend the corporate social responsibility (CSR) literature by examining the influence of a firm’s external CSR activities (efforts directed toward external stakeholders of the firm) and internal CSR activities (efforts directed toward employees) on employees’ organizational citizenship behaviors toward the environment (OCBE) via organizational pride. The authors also examine the moderating role of perceived organizational support (POS) between CSR and organizational pride. 

Design/methodology/approach: A total of 324 questionnaires were collected from the hospitality industry of Pakistan. 

Findings: The results of this research revealed that dimensions of CSR (external and internal) have a positive influence on organizational pride. Also, organizational pride is found as an underlying mediating mechanism between the relationship of CSR and OCBE. The results also indicated that a higher level of POS strengthens the relationship between CSR and organizational pride. 

Practical implications: The findings are limited to only hospitality industry. Organizations can enhance employees’ sense of pride through CSR activities, which subsequently enhance employees OCBE. The findings also suggested that organizational pride contains intrinsic motivation that can help employees to enhance their OCBE. 

Originality/value: This research suggests that organizational pride and POS are important factors which influence the relationship between CSR and OCBE. Further, it also empirically tests this model in a developing country context.

Original languageEnglish
Pages (from-to)246-265
Number of pages20
JournalSouth Asian Journal of Business Studies
Volume8
Issue number3
Early online date19 Sept 2019
DOIs
Publication statusPublished - 4 Nov 2019
Externally publishedYes

Keywords

  • CSR
  • OCBE
  • Organizational pride
  • Perceived organizational support

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