Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

Frank Houghton; Lisa Scott; Sharon Houghton; Christopher Alan Lewis

doi:10.1007/s00038-014-0568-4

Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

Frank Houghton, Lisa Scott, Sharon Houghton, Christopher Alan Lewis

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

Abstract

OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.

METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.

RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).

CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.

Original language	English
Pages (from-to)	829-832
Number of pages	4
Journal	BMC Public Health
Volume	59
Issue number	5
DOIs	https://doi.org/10.1007/s00038-014-0568-4
Publication status	Published - 6 Jun 2014
Externally published	Yes

Keywords

Adolescent
Advertising/statistics & numerical data
Alcoholic Beverages/statistics & numerical data
Child
Cross-Sectional Studies
Female
Football
Health Knowledge, Attitudes, Practice
Humans
Ireland
Male
Marketing/statistics & numerical data
Surveys and Questionnaires

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Cite this

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title = "Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup",

abstract = "OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored {"}the cup that Munster won{"} and were then asked to name the product made by that company.RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.",

keywords = "Adolescent, Advertising/statistics & numerical data, Alcoholic Beverages/statistics & numerical data, Child, Cross-Sectional Studies, Female, Football, Health Knowledge, Attitudes, Practice, Humans, Ireland, Male, Marketing/statistics & numerical data, Surveys and Questionnaires",

author = "Frank Houghton and Lisa Scott and Sharon Houghton and Lewis, {Christopher Alan}",

year = "2014",

month = jun,

day = "6",

doi = "10.1007/s00038-014-0568-4",

language = "English",

volume = "59",

pages = "829--832",

journal = "BMC Public Health",

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TY - JOUR

T1 - Children's awareness of alcohol sponsorship of sport in Ireland

T2 - Munster Rugby and the 2008 European Rugby Cup

AU - Houghton, Frank

AU - Scott, Lisa

AU - Houghton, Sharon

AU - Lewis, Christopher Alan

PY - 2014/6/6

Y1 - 2014/6/6

N2 - OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.

AB - OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.

KW - Adolescent

KW - Advertising/statistics & numerical data

KW - Alcoholic Beverages/statistics & numerical data

KW - Child

KW - Cross-Sectional Studies

KW - Female

KW - Football

KW - Health Knowledge, Attitudes, Practice

KW - Humans

KW - Ireland

KW - Male

KW - Marketing/statistics & numerical data

KW - Surveys and Questionnaires

U2 - 10.1007/s00038-014-0568-4

DO - 10.1007/s00038-014-0568-4

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SN - 1471-2458

VL - 59

SP - 829

EP - 832

JO - BMC Public Health

JF - BMC Public Health

IS - 5

ER -

Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

Abstract

Keywords

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