Cases on entrepreneurship and diversity

Saba Bibi, Emilee Simmons

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter will feature at least one real, female entrepreneur, whose identity will remain anonymous. She is a second-generation ethnic entrepreneur who supports her family’s business (mother, father, uncle & aunts) as well as starting two of her own ventures. Her case will not only illustrate the challenges of running these ventures, but also the work-life balance as a mother herself and how she has navigated the socio-cultural norms of her 'home' countries (Pakistan and Scotland).
Original languageEnglish
Title of host publicationSouth-Asian female entrepreneurship
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication statusIn preparation - Jun 2022


  • case study
  • entrepreneurship
  • diversity
  • South-Asian female entrepreneurship


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