Cases on entrepreneurship and diversity

This chapter will feature at least one real, female entrepreneur, whose identity will remain anonymous. She is a second-generation ethnic entrepreneur who supports her family’s business (mother, father, uncle & aunts) as well as starting two of her own ventures. Her case will not only illustrate the challenges of running these ventures, but also the work-life balance as a mother herself and how she has navigated the socio-cultural norms of her 'home' countries (Pakistan and Scotland).