Aims, goals, and objectives in social marketing

Marco Bardus, Melodie Al Daccache

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Palgrave Encyclopedia of Social Marketing
Editors	Chahid Fourali, Jeff French
Publisher	Palgrave Macmillan
DOIs	https://doi.org/10.1007/978-3-030-14449-4_137-1
Publication status	Published - 29 Mar 2022

Access to Document

@inbook{c0f74a214530451daa5bb577cfec4a22,

title = "Aims, goals, and objectives in social marketing",

author = "Marco Bardus and {Al Daccache}, Melodie",

year = "2022",

month = mar,

day = "29",

doi = "10.1007/978-3-030-14449-4_137-1",

language = "English",

editor = "Chahid Fourali and Jeff French",

booktitle = "The Palgrave Encyclopedia of Social Marketing",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}