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Accepting PhD Students

PhD projects

I am interested to take Ph. D students in the following research field:
Artificial Intelligence in Marketing
Sustainable Marketing
Augmented Reality (AR) and Virtual Reality (VR) in Marketing

Personal profile

Biography

Dr. Tahir Islam is a Senior Lecturer in Marketing at Leeds Trinity University, UK, with more than fifteen years of academic and corporate experience across Asia, Europe, and the UK. He earned his Ph.D. in Business Administration (Digital & Sustainable Marketing) from the University of Science and Technology of China (QS Top 100) and completed postdoctoral research at Tongji University. He was a Visiting Professor at the Kelley School of Business, Indiana University (USA) and has also worked with leading institutions including De Montfort University (UK), Prague University of Economics and Business (Czech Republic), Mohammad Ali Jinnah University, and COMSATS University (Pakistan). At Leeds Trinity, he also serves as a Research Cluster Lead, fostering collaboration and research culture within the School of Business and Law.

He has secured significant research funding from Innovate UK, the British Academy, and European programmes, supporting projects in digital marketing, sustainability, and consumer behaviour. His research is widely published in leading ABS 4 and 3 journals** such as the British Journal of Management, Technological Forecasting and Social Change, and International Journal of Contemporary Hospitality Management. Dr. Islam has presented at prestigious international conferences worldwide and leads postgraduate programmes, designing simulation-based curricula that enhance student learning and employability.

Education/Academic qualification

PGCertHE, Postgraduate Certificate in Learning and Teaching in Higher Education (PGCert)

18 Sept 202318 Oct 2024

Award Date: 18 Oct 2024

Doctor of Philosophy, Mechanism of CSR and Customer Behavioural Outcomes , University of Science and Technology of China

1 Sept 201419 Jun 2017

Award Date: 19 Jun 2017

Master of Science, Sustainability and Firm CSR Strategies, Mohammad Ali Jinnah University

24 Aug 200918 Jul 2011

Award Date: 18 Jul 2011

Bachelor of Social Science, Mechanism of Service Quality and Customer Loyalty , Hailey College of Commerce

1 Sept 200516 Jul 2009

Award Date: 16 Jul 2009

External positions

Visiting Professor , Tongji University

22 Jun 202521 Jul 2025

Visiting Professor , Indiana University

16 Feb 202528 Mar 2025

Visiting Professor , Prague University of Economics and Business

28 Sept 2024 → …

Keywords

  • HF Commerce
  • Marketing
  • Sustainability
  • T Technology
  • Social Media
  • social marketing
  • B Philosophy. Psychology. Religion
  • psychology

REF 2029 UOA

  • UOA17 - Business and Management Studies

PGR supervisor

  • PGR supervisor

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