Pietro Paolo Frigenti

Pietro Paolo Frigenti


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Personal profile

Teaching and Administration

Traditional Modules:

BMM5402: PDP Professional Development and Placement
BMM4422: Marketing Fundamentals,
BMM4113: Digital Marketing Fundamentals,
BMM5073: Digital Marketing Communications,
BMM6582: E-Business and E-Marketing.

Digital Marketing Apprenticeship modules:
MFC4604: Negotiated Learning: Principles of Content Creation and Channel Management
MFC4644: Negotiated Learning: Projects in the Workplace
MFC5604: Negotiated Learning: Customer Relationship Management

Education/Academic qualification

Doctor of Philosophy, University of Salford

Master of Science, University of Sheffield

Bachelor of Science, Università degli Studi di Salerno


  • H Social Sciences
  • Digital Marketing
  • Branding
  • Marketing
  • Internal Branding