No photo of Dr Ali Hayder

Dr Ali Hayder

MS, PhD, FHEA , Dr

Personal profile


Area of Professional Expertise:   

Dr. Ali Hayder is an accomplished professional in the field of digital marketing, specializing in the integration of AI and data analytics. His expertise spans digital marketing strategy, search engine optimization (SEO), social media marketing, data analytics, and entrepreneurship. 

Business/Non-Academic and Academic Experience:  

Ali has a proven track record of assisting numerous small businesses in crafting effective digital marketing strategies and resolving diverse digital marketing challenges. He has experience collaborating closely with small businesses on a national and international scale. Ali has conducted workshops specifically tailored to leverage emerging technologies like Artificial Intelligence, the Internet of Things, and Data Analytics. These workshops aim to enhance the digital marketing efforts of businesses and organizations. 

How Can Ali Help a Business or Organization? Ali provides comprehensive and personalized consultations designed to offer practical solutions that empower businesses to thrive in the dynamic landscape of digital marketing. He remains up-to-date with emerging trends and technologies, including programmatic advertising and AI-based marketing. Ali offers expert guidance on harnessing these advancements to drive business growth and success. 

Additionally, Ali conducts workshops that cover the latest digital marketing strategies within the context of AI and data analytics. These workshops cover various aspects, such as social media marketing, marketing analytics, search engine optimization, and email marketing. By participating in these workshops, businesses, and organizations gain invaluable insights and acquire practical skills to optimize their digital marketing efforts, enabling them to achieve their marketing goals effectively 


Workshop Delivery: 

  • Introduction to SEO marketing
  • AI-Powered Digital Marketing Strategies and Analytics
  • AI and Data Analytics in Email Marketing and Automation
  • Understanding B2B marketing
  • Developing a content marketing strategy
  • Creating a YouTube channel
  • Creating an email marketing strategy
  • Finding the right platform for your business
  • Developing a digital platform strategy 


Academic Research Interests:

Dr. Ali Hayder's academic research interests align with his practical expertise. His scholarly pursuits revolve around exploring the impact of AI and data analytics on digital marketing strategies. He investigates how businesses can leverage these technologies to enhance their online presence and customer engagement. His research also delves into the intersection of AI and marketing analytics, providing valuable insights into the future of digital marketing.



Education/Academic qualification

PhD (Digital Marketing and Entrepreneurship)

Award Date: 18 Feb 2019

REF 2029 UOA

  • UOA17 - Business and Management Studies