Media contributions
1Media contributions
Title Peter Rabbit filmmakers apologise after viewers accuse them of allergy bullying’ Degree of recognition Regional Media name/outlet Birmingham Mail Media type Print Country/Territory United Kingdom Date 12/02/18 Description Peter Rabbit filmmakers and the studio behind it are apologising for insensitively depicting a character's allergy in the film that has prompted backlash online.
Sony Pictures said in a joint statement with the filmmakers that "food allergies and are a serious issue" and the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish, slapstick way".
n Peter Rabbit, the character of Mr McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.
The charity group Kids with Food Allergies posted a warning about the scene on its Facebook page on Friday prompting some on Twitter to start using the hashtag #boycottpeterrabbit.Producer/Author David Bentley and James Rodger URL https://www.birminghammail.co.uk/news/uk-news/peter-rabbit-filmmakers-apologise-after-14277039 Persons Elizabeth Nassem